Abercrombie & Fitch Clothing History
The lawyer Ezra Fitch’s regular routines included a visit to the local sports and weapons store, Abercrombie, on the lower Manhattan. This practice eventually evolved into a business relationship, when Ezra Fitch bought into David Abercrombie’s business. The partnership didn’t last very long. In 1907 David sold his share in the company, 15 years after he had founded it.
During most of the twentieth century, the label led a relatively anonymous life inside the borders of the U.S.A. The focus for Abercrombie & Fitch back then was on hunting and outdoor clothing, but it did also run it’s own clothing line that slowly but surely grew in popularity. In the late 1980’s the label was bought by Limited Brands, and an extensive reinvention of the brand’s profile began. Ten years later the label was synonymous with a young, relaxed generation instead of its previous, much stuffier clientele.
As the catalyst of the reinvention of Abercrombie & Fitch at this time they used younger models (at the time) such as Lindsey Lohan, and published a pretend college magazine – A & F Quarterly. There is still a pretty fair description of what the brand is all about: polo shirts, t-shirts and cargo shorts for an active youth with a relaxed attitude to clothing.
Did you know: It is said that Ernest Hemingway bought the shotgun he would later commit suicide with at Abercrombie & Fitch.
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